Monthly Business Columns

10 Ways To Demonstrate Expertise With A Monthly Business Column

Written by Shields Bialasik

1) Write a Product Review:
Hey guys, I just brought in an amazing new product and I want to tell you all about it.

2) Share Customer Testimonials:
This month we received an amazing letter from one of our customers that I feel captures the spirit and essense of our business. Here it is…

3) Hold a Contest:
Attention all customers… Get ready to enter our Third Annual Store Wide Contest!

4) Employee Recognition:
Hats off to our employee Barbara. This month she answered over 100 phone calls without even complaining.

5) Share a News Update:
This just out, our store will be partnering with this other great organization to do these great things.

6) Spread Some Store Gossip:
Have you heard about the new expansion that we might be doing? Stay tuned…

7) Tell a Story:
You won’t believe who walked into our store today here in Ashland… Lady Gaga!!

8) Create a Top Ten List:
Here is a top ten list of things to purchase on your next visit to our shop.

9) Recogize a Special Customer:
Teddy Bear you’re the best! Thanks for being our favorite customer.

10) Share your column with a Non-Profit:
This month’s column is being donated to this local non-profit because we believe in and support what they do.

11) Endorse a Fundraiser
We wanted to let everyone know that our business is sponsoring this 5th annual event. It’s a way for our business to get involved with community and show that we really care.

About the author

Shields Bialasik

Shields Bialasik is an entrepreneur and pioneer of location aware marketing. As a self proclaimed 'Hyperlocal Media Mogul' Shields has extensive experiences in both print and mobile marketing platforms. He is the CEO and Founder of LocalsGuide LLC.