Entries by Shields Bialasik

It’s all about the win – win – win

I just did the calculations and figured out that I have personally conducted more than 600 interviews within our community over the past 11 years!! This is not only deeply rewarding to have been able to speak with so many people, but a great honor to know that I have played a role in the […]

Create Your Own Audio Guide App

One of the best parts of traveling is being able to venture out on your own and learn more about the local area. If sitting on a hot and cramped tour bus with 36 other tourists is not your idea of a rewarding travel experience, you’re not alone. Now, more than ever, travelers are looking to […]

Basic Elements of Great Local Guide Apps

Basic Elements of Great Local Guide Apps You want to make your guide the best source of information out there for travelers who want to learn about your town and what it has to offer. In order to do this there are several basic elements that your guide should follow. Organize like your life depends […]

Why Create Your Own City Guide?

City guides lend themselves as a great self-employment and community-building opportunity. Some of the most popular uses of city & local guides include: niche city and town guides, regional travel and tourism guides, walking and audio tours, and historical and speciality guide apps. Your city guide can be as large or as small as you […]

Building the Perfect City Guide

So, you want to create your own city guide but you don’t know where to start. By creating your own city guide, you are giving travelers the opportunity to become a local while they explore all your city has to offer. Your city guide app can become the go-to tour guide that tourists keep in their back […]

You Are Always Marketing – Be Intentional About It!

Over the past 9 years of running the LocalsGuide we have had the opportunity to work with and help hundreds of local businesses owners. The experience has been vast and each opportunity has presented itself as a unique and interesting marketing challenge. ******** So what is marketing and why does your business need to do it? To […]

How to sell to location aware customers

Location aware customers have intrinsic value that if understood and approached properly can bring enormous value to your business.  Unfortunately most business owners are not marketers which means they mistakenly attempt to sell things they think location aware customers want rather than going deeper and addressing the actual desires and dreams of this specific type of customer. So how do […]