Don’t Make This Mistake With Your Business!
Below is a recent phone interview that I conducted with local business coach and consultant Gary Einhorn. In our interview Gary talks about one of the biggest mistakes business owners make when setting out to market and promote their businesses. Shields: Gary, thanks for participating in our LocalsGuide Expert Interview Series. In your experience of […]
10 Tips for Creating – Powerful & Personal Print Interviews – Part 2
11) Speak to the Dream of Your Customer When writing your interview, write to the dream of your customer. If you are a practitioner who provides great care to your patients, tell us how you do it. 12) Tell the Horror Story By writing a horror story you can agitate a customer’s fears and concerns. […]
10 Tips for Creating – Powerful & Personal Print Interviews – Part 1
The creation of a strong print interviews can mean the difference between an interview that sells and an interivew that doesn’t. Here are a few tips and tricks to implement when writing your next print interview. 1) Demonstrate Expertise With Examples As they say, talk is cheap so make sure to include real life examples, […]