Don’t Make This Mistake With Your Business!
Below is a recent phone interview that I conducted with local business coach and consultant Gary Einhorn. In our interview Gary talks about one of the biggest mistakes business owners make when setting out to market and promote their businesses. Shields: Gary, thanks for participating in our LocalsGuide Expert Interview Series. In your experience of […]
9 Simple Steps to Make Your Own Amazing Walking Tour App
Traveling is fun because you can explore new places on walking tours. In the past, you had to join a group, hire an expensive guide, or carry guidebooks and maps. But now, self-guided tour apps like Field Trip, Cities Talking, and DETOUR offer great tours with features like maps, audio guides, and local tips. However, […]
Create Your Own Local Audio Guide App in 9 Easy Steps
One of the best parts of traveling is being able to venture out on your own and learn more about the local area. If sitting on a hot and cramped tour bus with 36 other tourists is not your idea of a rewarding travel experience, you’re not alone. Now, more than ever, travelers are looking to […]
5 Basic Elements of A Great Local Guide App
Basic Elements of a Great Local Guide App You want to make your guide the best source of information out there for travelers who want to learn about your town and what it has to offer. In order to do this there are several basic elements that your guide should follow. Organize like your life […]
Why Create Your Own City Guide?
City guides lend themselves as a great self-employment and community-building opportunity. Some of the most popular uses of city & local guides include: niche city and town guides, regional travel and tourism guides, walking and audio tours, and historical and speciality guide apps. Your city guide can be as large or as small as you […]
Building the Perfect City Guide
So, you want to create your own city guide but you don’t know where to start. By creating your own city guide, you are giving travelers the opportunity to become a local while they explore all your city has to offer. Your city guide app can become the go-to tour guide that tourists keep in their back […]
Don’t Destroy Your City Guide With Boring Content
One of the most important things to remember when creating content for your mobile city guide is that you need to keep it interesting. A nicely designed city guide app can quickly fail if it is filled when boring content. Remember, you are not writing a research paper on the history of your town, you […]
How to sell to location aware customers
Location aware customers have intrinsic value that if understood and approached properly can bring enormous value to your business. Unfortunately most business owners are not marketers which means they mistakenly attempt to sell things they think location aware customers want rather than going deeper and addressing the actual desires and dreams of this specific type of customer. So how do […]
10 Ways To Demonstrate Expertise With A Monthly Business Column
1) Write a Product Review: Hey guys, I just brought in an amazing new product and I want to tell you all about it. 2) Share Customer Testimonials: This month we received an amazing letter from one of our customers that I feel captures the spirit and essense of our business. Here it is… 3) […]
10 Tips for Creating – Powerful & Personal Print Interviews – Part 2
11) Speak to the Dream of Your Customer When writing your interview, write to the dream of your customer. If you are a practitioner who provides great care to your patients, tell us how you do it. 12) Tell the Horror Story By writing a horror story you can agitate a customer’s fears and concerns. […]